PowerPact is a fiercely entrepreneurial promotion agency that embraces the new consumer and shopper. We understand that today's consumers are now in control - in-store, on-line and on-the-go - and are turned off by useless communication invading their space. That's why we are devoted to innovating breakthrough approaches, ideas and technologies to effectively change consumer behavior in their coveted spaces, helping brands connect and motivate purchase.

PowerPact was created in 2000. It is a lift-out agency from Clear Channel Communications. We were Chancellor Marketing Group, a top 15 agency on the PROMO 100 specializing then, as now, in consumer promotion and shopper marketing. This employee-owned group of pioneers formed a pact to create a new kind of below-the-line agency that would be committed to delivering business solutions, unrestricted by discipline, to Deliver Immediate and Lasting Results™ for brands. Just the kind of agency clients really want.

Almost a decade later, this results-driven agency is going strong, becoming one of the top shopper-marketing agencies in the country, securing great clients with giant brands like General Mills, Sony and P&G and collecting an abundance of industry awards including Reggies, Anvils, Pros, Globes, Halos and Tellys.

Today, this group is hot on the innovation trail, looking forward and moving with the consumer in the brave new digital world. In 2007, we launched our new sister company TouchStorm™. It is a breakthrough online video media company that develops and distributes content through editorial space, and drives views to purchase.

Given the fact that over 80% of branded viral videos do not succeed, TouchStorm created a new online marketing model and a suite of proprietary products that reliably delivers results for branded online video.

One of the ways that TouchStorm effectively delivers branded content to editorial space is by leveraging its very own consumer brand, Howdini®. Howdini has earned its credibility as the trusted source for how-to information – from top experts in their fields – with consumers and top-tier publishers.

Today, some of the largest brands in the industry are utilizing the TouchStorm editorial online video model and products, like Betty Crocker and Sony, to engage with consumers in their digital space successfully.

PowerPact works seamlessly with TouchStorm to close the gap between content and purchase. Together we deliver a unique and comprehensive digital solution that is already proving to be something the consumer is embracing.

Our latest invention is a completely new idea and technology that is rooted in shopper marketing and mobile. It's called M-able™ and we can't wait to share its breakthrough retail advantage with you.

PowerPact is owned by the TouchStorm Holdings Group. TouchStorm Holdings is a digital products and marketing services company that is behavior-oriented, technology-supported & results-driven for the digital world.