SHOPPER MARKETING

Since the late 90's, when we began our Shopper Marketing work with P&G, we've helped many manufacturer and retail clients improve sales results with our in-store promotions, steeped in shopper insights.

But beyond insights, we believe brands and retailers must evolve with the shopper to understand and connect with them whenever and wherever they're in the shopping mindset. In today's consumer-controlled digital world, that can be way before "the last three feet" in front of the shelf. And yet, because of the past decade's focus on research at the last three feet, our industry has developed a shopper-centric philosophy focused primarily on in-store promotions.

We know shoppers are taking matters into their own hands by going online for inspiration to meet their occasion-based needs. They are controlling the selection of the products they need and brands they want by using the web to access occasion-based solutions.

That's why at PowerPact, our success at Shopper Marketing combines retail fundamentals with digital innovation. That combination is made up of five key areas of expertise:

1.) Retail Intimacy
2.) Shopper Insights Reliance
3.) Creative Mastery
4.) Solid Service
5.) Digital Integration

We've been doing Shopper Marketing for over ten years for some of the greatest brands and retailers in the country. Some of them include:

Sony, General Mills, P&G, Best Buy, IKEA, Centrum, L'eggs, Excedrin, Minute Maid and Frito-Lay