POS & MERCHANDISING

Consumer promotions and shopper marketing are at the core of who we are, but designing and producing in-store communication is at the heart of what we do. We believe that insightful design of point of sale and merchandising displays is key to driving sales.

All communication is developed internally, from single pieces of retail point of sale to complete merchandising displays. We create our point of sale designs by leveraging our deep understanding of shopper needs, market dynamics, marketing objectives and the retailer's business.

Knowing what will work in terms of execution and ensuring store compliance, is also key to delivering results. That's why our retail and creative team make it a point to know of every gizmo, every digital vendor, every type of substrate available to each channel of distribution and how the message will be suited to that medium. That's what we take into account when creating our point of sale.

Understanding how to use digital content in-store and online to help the shopper decide between brands or delight them with information that provides solutions is the new frontier of in-store communication. We have blurred the lines of in-store and on line with a breakthrough digital platform, called M-able^™. This new platform marries retail + video + mobile and it's just the way for brands and retailers to communicate with shoppers in an engaging way at-the-shelf, on line and on their mobile devices. Click here to get to know M-able.