PARTNERSHIP DEVELOPMENT

PowerPact began 10 years ago as a lift-out from a media-based company with a regional structure to maximize local media buys. That often translated to partnership development, meaning identifying, negotiating and managing the relationship between retailers and promotional partners.

Today, that promotional mindset and skill still exists as we continue to provide partnership services to some of the top national brands and our non-profit organization clients.

For Sony, we identified, negotiated and managed a partnership opportunity for the "Tax Refund" promotional campaign we created with Turbo Tax^™. The partnership services we provided included identifying a partner that would be relevant to the brand, compelling to consumers and retailers and provide cost advantages to the program.

For the non-profit movement, American on the Move, partnership development was critical to the new organization getting off the ground. We provided a full onslaught of partnership services. In the end, we secured PepsiCo, Prevention Magazine and even the Federal Government to partner with the cause.

Check out some of the promotional campaigns, which demonstrate how we integrated the partnerships into the program at varying levels: