PowerPact Holdings Hires Chief Strategy Officer, Robert J. Mazzucchelli

Industry Expert to Guide Strategic Growth Initiatives for PowerPact and TouchStorm

New York – December 7, 2009 –Today, PowerPact Holdings, owner of consumer promotion agency PowerPact and digital video solutions company TouchStorm, announced that it has hired Robert Mazzucchelli to serve in a new post as Chief Strategy Officer. Mazzucchelli, who will report to CEO Alison Provost, will be focused on fueling growth for PowerPact through strategic acquisitions of nimble, best-in-class marketing firms. Mazzucchelli will also be using TouchStorm’s incredible video distribution assets to create unique advantages for PowerPact clients.

Mazzucchelli is a visionary business leader with more than 25 years of industry experience. He was responsible for the 10-fold growth of marketing services company 141 Worldwide, growing its revenue from $10 million to $115 million in a six-year span, acquiring nearly 100 marketing firms around the globe along the way. His marketing experience is equally impressive with global brands such as Kodak, RJR Nabisco, Adolph Coors, Coca-Cola, Perrier, Visa, and others.

"Robert's a competitive guy who knows how to win," said Provost. "Not only did he co-found 141 and put it on the map, but he once ranked as #35 in the US as a tennis player, and even today is in the top 100 for 40-and-over. We like that competitive spirit."

Mazzucchelli began his career with the formation of Pinnacle Promotions, a marketing and sports sponsorship consultancy. After selling Pinnacle, he joined Saatchi & Saatchi’s Bates Worldwide where he founded 141 USA, which became 141 Worldwide. After growing it to nearly 40 offices worldwide, Mazzucchelli worked for Clear Channel Entertainment (now Live Nation) as Executive Vice President for Global, where he produced substantial revenue for its new European division and paved the way for their expansion into Latin America. Mazzucchelli also has significant experience in the apparel industry. Most recently he was founder and CEO of 2M Apparel Ventures, LLC, an award winning men's apparel company, and has investments in a number of growing ventures. Joining PowerPact Holdings marks his full-scale return to the marketing industry.

"In all my years of marketing, I have never seen a company so poised for explosive growth as PowerPact Holdings," said Mazzucchelli. I am an entrepreneur at heart and the energy and can-do attitude here is infectious. The expertise, talent and assets the company possesses, especially the proprietary digital marketing offerings of Touchstorm, have inspired me to come back to the marketing services and media business. I know together we will succeed and make our mark in the industry."

Mazzucchelli will be based in the company's New York City office. He began work in late November.

About PowerPact Holdings Group
The PowerPact Holdings Group is a new kind of marketing and media holdings company that develops and promotes companies and products that uniquely and effectively impact consumer behavior. Its companies, TouchStorm (Digital Video Solutions driven by an Editorial Network) and PowerPact (Consumer Promotions Agency), are devoted to innovating breakthrough approaches, tools and technologies that help brands gain access to the consumer’s coveted spaces and motivates them on-line, on-air, in-store and on-the-go.

PowerPact Holdings is an independent, employee-owned and certified woman-owned company. Its footprint reaches 17 U.S. cities with offices in New York, Dallas and Richmond, Va. Clients include General Mills, Sony, P&G, FUZE, Land O' Lakes, Evian, Mott's, Capital One, American Diabetes Association and Susan G. Komen for the Cure.

© 2009 PowerPact, LLC. All rights reserved.

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