PowerPact Adds FUZE Beverage to Client Roster

Heroes for Hope Tour Kicks Off at Komen Races

New York – March 9, 2009 – PowerPact, the forward-thinking promotions and shopper-led marketing agency, announced today it has been awarded execution of FUZE's Heroes for Hope tour.

The tour travels across the country, promoting FUZE's Heroes for Hope and the Susan G. Komen Race for the Cure® series. Heroes for Hope is a platform that recognizes everyone who inspires, empowers and supports the fight to end breast cancer forever.

The Agency's work will include managing the brand's presence and sampling products at all 121 Komen Races. Additionally, PowerPact will execute the Heroes for Hope bus tour that kicked off last weekend in El Paso, Texas. In total, the bus tour will visit 25 cities throughout the year as well as engage retailers across the country sampling FUZE Beverage products.

"This is our second year as a sponsor of the Susan G. Komen for the Cure® Series and we are confident that PowerPact will bring Heroes for Hope to its fullest potential and maximize our reach both at Race sites and on the road," said FUZE Brand Manager Jamie Goldmacher.

The beverage sponsor will also be on site at select Races to help quench the thirst of Race participants with refreshing FUZE beverages designed to provide healthy hydration. To help raise awareness and inspire people to believe that they are Heroes of Hope, FUZE will distribute empowering pink capes and branded magnetic picture frames at their booth. Participants will be invited to have their picture taken on-site then retrieve the digital image online using a retrieval code at drinkFUZE.com/heroesforhope. For every individual image downloaded, $1 will be donated to the local Komen Affiliate, up to $150. In addition, FUZE will encourage Race participants to share their own Hero story shared on the web site. For those that do, FUZE will donate another $1 to the local Affiliate.

"We are excited about this new partnership with FUZE," said PowerPact Group Account Director Susan Gooding. “We have great passion and experience working to support the breast cancer cause. The Heroes of Hope program is an amazing initiative and we are so very proud to help bring it to life at Races throughout the country.”

About PowerPact Holdings Group

PowerPact Holdings Group is a new breed of marketing company that focuses on consumer behavior in today’s dynamic consumer–led world. Our companies, TouchStorm and PowerPact, are devoted to innovating breakthrough approaches, tools and technologies to help brands gain access to the consumer’s coveted space.

PowerPact Holdings Group is an independent, employee-owned and certified woman-owned company.

Its footprint reaches 15 U.S. cities with offices in New York, Dallas and Richmond, Va. Clients include General Mills, Sony, P&G, FUZE, Land O’ Lakes, Mott’s, IKEA, Capital One, American Diabetes Association and Susan G. Komen for the Cure.

About The Coca-Cola Company

The Coca-Cola Company is the world's largest beverage company, refreshing consumers with more than 450 sparkling and still brands. Along with Coca-Cola, recognized as the world's most valuable brand, the Company's portfolio includes 12 other billion-dollar brands, including Diet Coke, Fanta, Sprite, Coca-Cola Zero, vitaminwater, Powerade, Minute Maid and Georgia Coffee. Globally, we are the No. 1 provider of sparkling beverages, juices and juice drinks and ready-to-drink teas and coffees. Through the world's largest beverage distribution system, consumers in more than 200 countries enjoy the Company's beverages at a rate of 1.5 billion servings a day. With an enduring commitment to building sustainable communities, our Company is focused on initiatives that protect the environment, conserve resources and enhance the economic development of the communities where we operate. For more information about our Company, please visit our Web site at www.thecoca-colacompany.com.

© 2009 PowerPact, LLC. All rights reserved.

 

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