Mott's^® Applesauce Partners with PowerPact to Bring its Komen Race for the Cure^® Sponsorship to Life

New "Pink to the Core" platform puts Mott's Applesauce Front and Center at Komen Races

New York – June 1, 2009 – PowerPact, the forward thinking promotions and shopper-led marketing agency, announced today that it has been retained by Mott's Applesauce to bring its Race for the Cure National Series Sponsorship to life in 121 markets nationwide. Mott's has partnered with PowerPact, who has much experience in this area, to develop a comprehensive program that joins the brand equity of Mott's with the issue of breast cancer in a meaningful way.

"Susan G. Komen for the Cure is the world's largest grassroots network of breast cancer survivors and activists, and Mott's is proud to join their efforts to find the cures," said Dave Fleming, brand director for Mott's. "Our Plus and Healthy Harvest apple sauces help support women's healthful lifestyles – each container provides a full serving of real fruit. And we couldn't be prouder to support such a worthwhile cause."

PowerPact has worked closely with Mott's Applesauce over the past few months to create a strategic program that empowers Mott's with a long-term and proprietary platform from which to leverage its sponsorship. The platform, "Pink to the Core" was designed to resonate with Race participants not just on Race day but also all year long when they think of Mott's Applesauce.

To inspire race participants to visit Pink to the Core booths at the Races, PowerPact has developed a beautiful and natural looking apple orchard backdrop on the tent display. Race participants will experience Pink to the Core as they are surrounded by lifelike apple trees and a sampling area in a farm stand display that includes bushel baskets of Mott's applesauce trial packs. Race participants will pick-up samples of Mott's Healthy Harvest and Mott's Plus brands, as well as a coupon from the basket, and then will be encouraged to participate in an interactive breast cancer awareness activity. The activity asks participants to share why they are Pink to the Core by writing their reason on an apple-shaped pledge paper.

Participants will be invited to chose from one of three apple tree displays on which to hang their pledge apples: (1) Get Educated About Breast Cancer, (2) Exercise More and (3) Eat More Healthy Foods. Lastly, participants will be given a co-branded, eco-friendly shopping tote bag to remind them to think of Mott's when they shop.

"Although we have extensive experience in the breast cancer arena, it's our passion for the issue that really drives us to create compelling programs like Pink to the Core for Mott's," said Alison Provost, CEO, PowerPact Holdings. "It's truly a privilege to win this kind of work and really be able to develop strategic programs that not only do so much good but also have strong ROI for the company."

PowerPact will be responsible for the entire execution of the Pink to the Core platform at the Races. This includes development of promotional materials, designing and sourcing the premium item give-a-way, product sampling and on-site logistics management and execution. In this first year, PowerPact will conduct comprehensive program executions at 17 of the Komen for Cure Races. The additional 104 Races will be supported through on-site promotional materials.

About Mott's
Mott's is the nation's leading producer of branded applesauce and apple juice. Mott's for Tots contains a blend of fruit juice and purified water. Each juice box has 40 percent less sugar than regular apple juice, has 100 percent of the Daily Value of vitamin C and contains no artificial sweeteners. Mott's for Tots juice boxes are available in four flavors: Apple, Apple White Grape, Fruit Punch and Strawberry-Banana. Mott's for Tots 64-ounce multi-serve is available in three flavors: Apple, Fruit Punch and Apple White Grape. More information can be found at www.motts.com.

About Cadbury Schweppes Americas Beverages
Mott's is a leading brand in the beverage portfolio of Plano, Texas-based Cadbury Schweppes Americas Beverages (CSAB), a subsidiary division of Cadbury Schweppes plc (NYSE:CSG). CSAB is one of the largest producers of soft drinks and premium beverages in the Americas. CSAB's brand portfolio includes 7UP, Dr Pepper, Snapple, Mott's Apple Juice and Apple Sauce, RC Cola, A&W Root Beer, Sunkist Soda, Canada Dry, Hawaiian Punch, Schweppes, Diet Rite, Clamato, Mr & Mrs T Mixers, Holland House Mixers, Rose's, Mistic, Yoo-hoo, Orangina, IBC, Stewart's, Nantucket Nectars and other well-known consumer brands. For additional information on Cadbury Schweppes and its products, visit www.brandspeoplelove.com

© 2009 PowerPact, LLC. All rights reserved.

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