CAUSE MARKETING

Over the years, we have done cause related marketing for some of the best-in-class brands and non-profit organizations around today. Two examples are Yoplait and Susan G. Komen for the Cure. We believe our results-driven, award-winning cause related marketing work is a trifecta based on our combined experience with non-profit organizations, brand cause marketing efforts and our deep retail expertise.

As a cause marketing agency, we have a keen understanding of what corporations want and need from their non-profit partnerships, which enables us to provide valuable cause related marketing advice to our non-profit clients. As the cause marketing agency for the American Diabetes Association, we effectively helped them generate new excitement around the cause with consumers, sponsors and the media.

A brand's commitment to a cause provides a unique opportunity for the brand to connect with its target and to reach them in the retail environment. Retail activation is an invaluable way to drive support for their sponsorships. Over the past 10 years, we've developed and sold retail activation programs to national retailers in over 7,000 retail outlets across the country for Yoplait and its national sponsorship of the Susan G. Komen Race for the Cure.